Tom Koh is the CEO of MediaOne Business Group, a leading digital marketing firm. His love affair with digital marketing was cultivated over 2 decades with media firms like Cityneon, Singapore Press Holdings, Thomson, POAD and Terrapinn. As a digital marketer operating in the US and international arena for the last 10 years, Tom has helped thousands of clients achieve success and was one of the first in Asia to pioneer techniques in search engine optimization which brought him prominence in the Internet scene. Tom consults with various marketing departments in multi-national and government-linked corporations for their digital transformation. Tom holds a Bachelor’s Degree in Computational Science from National University of Singapore (NUS).
(27/4/2020) Monday - SG
DIY SEO Your Way Out Of The Covid-19 Crisis
Tom Koh, CEO, Principal SEO Consultant of MediaOne Business Group Pte Ltd
The Covid-19 Crisis is set to cost the Singapore economy a few hundred billion dollars. Companies are not allowed or encouraged to meet with clients due to the Circuit Breaker and social distancing measures. On the flip side, telcos all over the world have reported massive surges in traffic as people stay home to be informed, be entertained, interact and shop. Consequentially, the companies that have switched tact and focused more on digital marketing, e-services and commerce continue to do well. A recent survey by conductor.com and featured in Marketingland.com showed that search engine optimization (SEO) is the most cost-effective way of digital marketing, and is the most preferred online channel for maintaining aggressive marketing targets despite greatly reduced budgets. We will show you the basics of how you can DIY SEO to get rankings, get leads, get sales for yourself on a tight budget - and SURVIVE THE COVID CRISIS!