At SME DigitalFest 2021, we focus to help SMEs leverage technology to think like giants. Technology is not just essential for the day-to-day running of your business but also can help to achieve growth and success when utilized effectively.
To stay current and get ahead isn’t always easy. But as business owners, we need to learn, unlearn and relearn to keep pace with the rapidly changing world and technology.
At SME DigitalFest 2021, various number of SMEs will be invited to share their business transformation journey. Join us to learn more from real life example.
Great care is taken to ensure that every single attendee is selected for their relevance, influence and seniority in the industry.
The maturing of business development and marketing technologies has provided an abundance of opportunities for businesses to reach out to consumers. Where are some of these touchpoints and how should we organise the generated leads in a neatly fashion?
Speaker: Lew Ee Ling, Founder of Hera
In this session, we will be sharing how companies have successfully benefitted from cloud-based HR solutions and how SMEs can improve their overall productivity and competitiveness - simply by going digital. Learn how you can automate payroll, improve workforce visibility and manage leave entitlement easily, and how this can create a lasting impact on your business operations and organisational success.
Speaker: Chan Chiou Hao, COO of JustLogin
Branding is a need, not a luxury. Especially in the time of uncertainty, how brand-building can give SMEs the competitive edge is an important strategy.
Moderator: Nadhirah Azhar, Senior Business Advisor & Project Coordinator, SME Centre @SMCCI
1) Raja Ramachandran, Director of marketing, Tech in Asia
2) Swati Gauba Kochar, Chief Digital Strategist, Hoppingo
With less face-to-face interactions possible, an online presence is paramount in the covid-19 era. While we always had an online presence via our social media and website, Covid-19 accelerated our need to bring some traditionally offline interactions such as classes into the virtual realm. Additionally, as companies grow larger, there are more tasks that are required to be automated and outsourced to scale the business efficiently using technology.
Speaker: Joan Chua, Founder of Fleuriste Pte Ltd
What is New Retail? How could businesses benefit from the deployment of New Retail business model? 91APP will reveal the mind-blowing success secrets and valuable insights for the first time in Singapore.
Speaker: Lee Wei Hong, Senior Business Consultant, 91APP
While digital presence has been heavily emphasised as we are encouraged to make a digital transformation, what role does public relations have to play amidst it? In this session, we go through how public relations has transformed, and how we can strategically utilise public relations to aid in a brand's digital transformation.
Speaker: Marjorie Poon, Co-Founder and Managing Director of DIFY PTE LTD
With the accelerated adoption of digitalization, we take a deep dive on trends that will chart the course of digital health ahead.
Speaker:Serene Cai, Co-Founder of Speedoc
The foodservices industry is probably one of the last few to be digitalised. While there have been a plethora of digital tools to drive F&B sales revenues, the way Buyers & Suppliers interact for their food supplies has largely remain unchanged for decades. We explore how the introduction of B2B platforms can help bring benefits to both parties.
Speaker: Keith Tan, Co-founder & Chief Product Officer of Zeemart Pte Ltd
Are your employees ready to be accelerate your business growth? With the rapidly evolving economy, there is an increasing need for companies to be agile and get up to speed in order to propel business growth. In this session, we will share more about the importance of upskilling your employees and case studies on how companies have empowered their employees with the relevant skillsets that brings their business to the next level.
Speaker: Lim Shan Shan, SME Skills Manager, Prudential Assurance Company Singapore
Motivating employee, the most important asset of a company, should always be a top priority. We will show you how to set up a fun and engaging reward and recognition program to help SMEs compete with large corporations when it comes to benefits and compensation. Moreover, you could align this reward program with your KPI / OKR so that everyone moves in the same direction. Without costing a bomb for benefits, you can now keep your team happy, improve productivity and reduce employee turnover easily.
Speaker: Shu Yih, CTO of EasyWork
In this guide, we are sharing some of the lesser-known Search Engine Optimization (SEO) strategies that you can use to boost your digital presence, with little time and money. We will be sharing a blend of analytics, and productivity hacks that seem to be forgotten, even among experienced marketers.
You will learn how to:
1) Pick the right keywords in under 10 seconds
2) Use free platforms to boost your Google dominance
3) Be Active without being active
4) Speed up for optimum User Experience
5) Be everywhere - Omnichannel approach
Speaker: Fai Masri, CEO of 3D Brand Agency Pte Ltd
Post-pandemic, consumer dining habits and behaviours have changed drastically. Large enterprises are investing heavily to work with retailers in their ecosystem to drive new value for their business. To thrive, retailers must digitise and adopt a sell-anywhere mindset.
Speaker: Wee Zi Huan, CEO / Founder of Eunoia
Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical.Here are some of those statistically proven marketing strategies that are sure to feature in every small business marketer's playbook.
Jian, Digital Marketing Strategist, Exabytes
1) Henry Ho, DecisiveMarketer
2) Ivan So, Digital Consultant, HDcourse
3) James Soh, Director of Renopedia
4) Julian Yong, Founder of Ecom Champions, Nailujel HQ PLT
The pandemic last year is has affected everyone of us in some way. In this topic, I am going to share about how EasyStore can help all sizes of businesses to digitalize your business to reach more customers.
Speaker: Eric Lian, Community Manager of EasyStore
Advantages of building a website with WordPress
- Platform comparison (平台比较)
- Pros and cons (优点和缺点)
- Longterm development (长远发展)
How to get free website traffic through SEO in 2021
(2021 年如何透过 SEO 获取免费网站流量)
- External links (外部连结)
- Social platform (社交平台)
- Private network (私人网络)
- Authoritative website (权威网站)
- Drainage strategy (引流策略)
- KOL cooperation (KOL 联乘合作)
- Focus on “Facebook Group” operations (把重心放在社团营运)
- Remarketing ads (再行销广告)
- Inbound marketing (集客式行销)
Speaker: Mack Chan of WP Valley (網站迷谷)
您肯定在Facebook上看到了“Live直播”部分，卖家正在磨光他们的商品或与听众聊天。 您是否也尝试过为您的业务这样做？ 欢迎使用直播串流，这是一种实时与客户联系的新方式。 Livestream Commerce在中国呈爆炸式增长，并且同比增长250％。 疫情已经影响到许多企业，随着商家寻求新的方式来促进其业务发展，今年新加坡出现了直播流媒体。 您肯定在想，这太新了，我该如何为我的企业开始呢？
Speaker: Rachel Pang, 创办人，Shopavision
Speaker: Mr Kee Zhe Chong 纪志钟先生, Managing Director of Lian Huat Company
*Program is subject to slight variation due to any unforseen circumstances which beyond current reasonable control
Chan Chiou Hao brings with him over 20 years of Business Development experience in the internet industry. He has professional expertise in Enterprise Software and Cloud solutions with companies like Salesforce, QlikTech, SumTotal Systems and Mambu. He was also an entrepreneur who founded two venture capital backed internet companies which were eventually acquired. Chiou Hao manages the customer facing functions of JustLogin, overseeing the Marketing, Sales and Customer Experience organisation. He also looks after the partnership strategy of the business and is constantly seeking new partners to join the fold of JustLogin's evolving ecosystem.
Founder, Fleuriste Pte Ltd
A banker in her past life, Joan founded Fleuriste 2015 and has never looked back. She has more than 5 years experience in floristry and teaching, and holds a Professional Diploma from the World Flower Council and has also trained in London with the prestigeous London Covent Garden Academy of Flowers.
Co-Founder and Managing Director, DIFY
Marjorie is an entrepreneur with varied experience in operations and communications across different markets. She is also currently pursuing her Double Major in Tourism & Events and Web Communications to further equip herself with the necessary skillsets and knowledge for her position.As the Co-Founder and Managing Director, she is the lead to oversee all clients and develop strategic activities for the agency. Under her lead, the agency has serviced brands that are renowned in their respective industries including ONE Championship, Disney, Binance, Singapore Institute of Technology, Singtel's PVP Esports and more. She emphasises on the quality of work and believes that good brand communications are vital as part of a business' strategy.
Co-founder, Chief Product Officer at Zeemart Pte Ltd
Blessed with an instinctive feel for great user experiences, Keith dexterously blends art and science to conceptualise innovative digital solutions.
His expertise in interactive design and product development, honed over 16 years, has been recognized with numerous advertising and web awards such as FWA, Awwwards, MOBex, Smarties, W3, Creativity, Ad Forum, Mumbrella, Asia Design, Markies and the PIAFs.
Keith co-founded Comwerks in 2002 with Neeraj Sundarajoo. He played a pivotal role in growing the business into one of Singapore’s top digital agencies, working with some of the world’s leading brands and corporations, NGOs and government organisations.
Following the acquisition of Comwerks by Wunderman, part of WPP, the world’s largest marketing communications company, Keith rose to be the Executive Creative Director of Wunderman South East Asia. As its creative leader, he was the driving force to expand their digital services offering which resulted in iconic account wins such as adidas, Starbucks, Energizer & Lego. The Drum, Europe’s largest marketing website described Wunderman as “torch-bearers of change” and “Singapore’s most innovative agencies”.
One of Keith’s early successes that demonstrated his product development talent was the launch of a site called PetrolWatch which helped motorists share and receive tips on fuel pump prices. Developed as a side project with Neeraj in 2005, it attracted global media attention, including coverage by the Associated Press and the BBC, due to its rapid organic growth that saw over 25,000 drivers register in just 2 weeks.
Keith is also regularly involved with students from his local alma mater, Temasek Polytechnic where he helps to groom and inspire budding entrepreneurs and designers transition from academia to the industry. In Dec 2016, Keith left WPP to fully devote himself to his next venture, Zeemart, a platform that was created to help F&B businesses save costs through smart technology and digitalisation.
SME Skills Manager at Prudential Assurance Company Singapore
Shan Shan is the SME Skills Manager at Prudential Singapore. In her hybrid role, she works closely with SkillsFuture Singapore to support Small and Medium Enterprises (SME) in Singapore inculcate the learning culture and partner them on their journey towards upskilling. By working with stakeholders across different industries and sectors, she is able to share best practices to empower their business transformation. As today, she has helped over 50 SMEs to transform and upskill their employees to empower them to be future-ready.
Prior to joining Prudential Singapore in 2020, she was leading the Product Marketing team at a healthcare company where she played a pivotal role in launching new products, leads generation, PR media relations, development of app user journeys and ideation of marketing collaterals. She has also prior experience in cross-functional efforts to drive employees’ health and wellness initiatives across enterprises ranging from senior management buy-in, in-house campaign, pre-event marketing, logistics planning and dashboard reporting.
CEO / Founder at Eunoia
Zwee started Savant Degrees in 2009 to help leaders succeed in creating new innovations and customer experiences. In his work, he helps strategise, design and prototype compelling experiences.
With his network of experts and team of innovators and coders, he has delivered tangible and successful outcomes with start-ups like RedMart to organisations such as P&G, PayPal and Frasers. Savant Degrees now partners with forward looking organisations to foster an eco-system of innovators.
In 2015, Zwee founded Eunoia, a digital platform to standardise integrations for commercial and retail players enabling an eco-system of digital innovations for thousands of retailers in the region.
Serene is the Co-Founder and Head of Partnerships & Projects at Speedoc. At Speedoc, she works with major healthcare institutions for clinical validation of digital healthcare, creating consortiums with industry partners to provide enhanced medical care through digital means, and generally finding new and safe ways to enhance healthcare delivery through technology.
Community Manager, EasyStore
Working with EasyStore for more than 2 and a half years, Eric is experienced in know the merchants need and help bring businesses to go online with his team of 20 people. From time to time, Eric will conduct sharing to engage with more sellers and provide business solutions.
Founder & CEO, Shopavision
Don't underestimate this petite, young looking lady. A business owner who lives and breathes advertising & marketing for more than a decade, not counting prior years of working experience,
Rachel has came a long way and has witnessed the penetration of digital into the Asia Pacific market. Together with her husband, they have been in the thick of it as marketing trends evolve over the years and established OC Group as one of the pioneer agencies in Singapore to hone full in-house digital & integrated marketing expertise. She is also the founder of SHOPAVISION, Singapore's first and only live stream shopping media app and aims to empower local merchants with the power of livestream commerce.
A businesswoman, a strategist, a creative and a growth hacker all rolled into one, Rachel is bigger than you think she is. She is one who walks the talk, servicing various clients, from MNCs to startups, by providing strategic consultations and customized end-to-end solutions.
Jargons or not, Rachel has the ability to speak first hand from both a business and a marketing perspective, and to share the knowledge in a comprehensive manner. Whether you are a CEO, a business owner, or a working level junior, you don't just scratch the surface in her workshop.
Director of Marketing, Tech in Asia
Raja is a progressive marketer having over 15 years of marketing experience across various industries. He is obsessed with driving business results through marketing. Raja follows and practices behavioral economics and neuroscience marketing to decode human psychology to maximize marketing efficiency. He is passionate about entrepreneurship and startups.
Digital Consultant, HDcourse
15 years of SEO and WordPress experience. Built over 50+ sites to test SEO and exit a few after gaining lots of traffic. Built over 350+ WordPress & WooCommerce site. Lead organiser of WordCamp HK, co-organiser of HK WordPress Meetup, Elementor Leader in HK. 5 times Amazon ebook best sellers and HK partner of Mailchimp.
Henry is a multiple 7 figures e-commerce business owner. He runs multiple e-commerce stores across Singapore, Hong Kong, Taiwan and the US. SeniorCare.com.sg, the number 1 elderly supplies online store in Singapore, as well as HoneyCity, the number 1 health food online store in Singapore. He isn't just experienced in building e-commerce stores based on WooCommerce, but is also a Level 7 top seller on Lazada and also a Power Seller on Qoo10. With his wide portfolio, this is a talk you don't want to miss out on.
Digital Marketing Strategist, Exabytes
Started as a programmer, now turning his passion into online marketing world. Been doing free marketing approach since 3 years ago for small business brand, lately has been trying out any marketing approach to help a business grow.
Chief Digital Strategist, Hoppingo Pte Ltd
Swati Gauba is a digital marketing consultant with over 10 years of experience and has spent the better part of her career helping big corporates, SMEs and startups with digital marketing and content strategies ensuring the marketing dollar goes further.
Founder of Hera Bathroom, SaniQUO Pte Ltd
Ee Ling is an entrepreneur, a mum and a bathroom specialist. She spent many years in Europe as a distributor for sanitary wares and has established a strong retail network, followed by another 10 years in China. After becoming a mum and with the intention to spend more time with her son, she decided to move back to Singapore. Back home, she combined her international bathroom experience and founded HERA, a Singapore brand.
Founder of Ecom Champions, Nailujel HQ PLT
Julian is an award-winning 6 figure dropshipper, international speaker and trainer. He is also the Founder of 30-10 Ecom Champion Formula a transformational program which teaches his students to earn their first $10k in 30 days with Ecommerce.
Director at Renopedia/1 Heart Agency Pte Ltd
I’m the founder of Renopedia, Singapore’s number one online renovation portal. From large interior design firms to small companies, I help take their digital advertising campaigns to the next level. My goal is to help companies transform their digital media presence, ensuring that no business, big or small, gets left behind.
My parents are from Malaysia. They brought me to Singapore when I was 5 years old. We had nothing. We lived together in one room when we first arrived, and I only received a proper education because of their sacrifices.
At 19, I quit university to join a multi-level company.
At 22, I was in $50,000 worth of debt.
At 25, I was out of work, desperate and virtually bankrupt.
At the point of no return, I accepted a job with a publishing firm selling magazine advertisements.
That’s when things started to turn around. I became the top sales executive at the company for three consecutive years.
After I left the company, I founded Renopedia, Singapore’s number one online renovation portal.
Last year, I made $3m in revenue.
Today, I oversee the newest, youngest and fastest-growing online renovation media company in Singapore.
I work with businesses of all shapes and sizes. From large interior design firms to small companies, I help them take their digital advertising campaigns to the next level.
My goal is to help companies thrive in the 21st century marketplace, ensuring that no business, big or small, gets left behind.
CTO and co-founder of EasyWork
Currently serving as CTO and co-founder of EasyWork, Shu Yih is a veteran in software industry with more than 15 years experience in management, architect, design and development of software products in desktop, web and mobile. He is passionate in building products that user would love to use and enjoy the most when it helps its users.He previously worked in multinational company cross-site development team and small startups as well. He developed HR recruitment tool in Jobstreet, with patent granted - “Text Zoning in a Semi-structured Text for Resume Extraction library using machine-learning algorithm.In EasyWork, he leads the product development and operation teams in helping business nurtures and manages the most important asset of the company - People!
Senior Business Advisor & Project Coordinator, SME Centre @SMCCI
Nadhirah is passionate about the strategies that goes into branding and marketing. With a background from a branding & digital marketing agency in a start-up environment, she believes in incorporating ideas that make each piece of content click-worthy and designing a memorable brand that catches on.
Over 30+ hours of content you can access! It’s been a blast having all of you join us from different places for our very first SME DigitalFest last year.