Ang Boon Chow (BC Ang) is a veteran in marketing with a specialty focus in digital adoption. He is currently CEO of EatCakeToday.com, the first online cake order and delivery portal in Malaysia. Besides this he is also the director of DT Mobisoft, strategic partner of DingTalk, Alibaba group who introduce Alibaba mobile office solution to Malaysia business. Prior that he is the country manager of OpenRice and is instrumental in shaping the company's regional expansion to new markets. Prior to marketing, he was a business director in Mindshare Malaysia. In mudah.my, he was Head of Marketing and Display Sales. His experience includes product development and marketing in DiGi and Siemens AG in Berlin. With 24 years of working experience spanning across different functions and industry, he is excited with what the future holds in data and business results. BC holds a Bachelor degree in Electrical and Electronics Engineering from Bath, UK and Master of Business Administration in International Business, Australia.